Typography & CMU
Color Identity 

Fall 2019  Communication | Color | Typography

​

Colors are powerful. They can instantly communicate an identity. There are many companies and sports teams that utilized color combinations to their advantage. CMU has a certain symbolic color(s), yet lacks a palette, a color combination that communicates the CMU spirit.

In this project, I adopted colors from the CMU campus and created a typography piece. The piece is then translated into three scales (personal, poser and billboard), and each scale is applied to on-campus situations ▪